CRM development and customization

We set up, customize and connect SuiteCRM, HubSpot or a CRM built just for you, so every lead, deal and renewal lives in one place. Then we automate the busywork: lead scoring, follow-ups and forecasts.

Your sales team

  1. New lead Scored the moment it arrives
  2. Qualified Owner assigned, first follow-up drafted
  3. Proposal Prices pulled from your ERP
  4. Customer Onboarding tasks created
  5. Renewal Reminder sent 60 days ahead
Crimson steps run on their own. Your team handles the conversations.

What a CRM health check looks at

  • Duplicate and stale records
  • Fields nobody fills in
  • Pipeline stages that no longer match how you sell
  • Automations and integrations that fail quietly
  • Reports leadership has stopped trusting

AI only works on clean data. This is where we start.

What we build

How it works

  1. Map your sales process

    We follow a lead from first contact to renewal and note every hand-over and spreadsheet.

  2. Design the CRM

    Stages, fields, permissions and automations are agreed on paper before we build.

  3. Build, migrate, connect

    We configure or build the CRM, move your data and connect your other tools.

  4. Train and stay on

    Each team gets training for its role. Then we stay on to keep data clean and workflows current.

A CRM champion, without the hire

Most CRMs stall after go-live because nobody owns them. We can take that role: a monthly plan covering data quality, new reports, workflow changes, user training and AI readiness. Or we train someone on your team to do it.

In production

CRM automation

An AI dashlet generator for SuiteCRM

Before

Building a useful report took hours and technical skill.

After

Anyone on the team describes what they need and gets a personal dashboard built from live SuiteCRM data in seconds.

Report use up 80%

Works with

Questions we get asked

SuiteCRM or HubSpot: which should we choose?

SuiteCRM is open source: you own the code and the data and pay no per-user licence. HubSpot is quicker to start and strong at marketing. We recommend one after mapping how you sell.

Can you fix the CRM we already have?

Yes. Most projects start with a health check of your data, stages and automations, followed by a short list of fixes in order of value.

Will our data stay private?

Yes. We can run SuiteCRM and any AI features on your own servers or cloud account.

Do you train our team?

Yes. Each team gets training for its role, plus a short written guide to how your company uses the CRM.

What does a CRM champion do?

A CRM champion owns the CRM after launch: keeping data clean, training new people, adding reports and adjusting workflows as the business changes. We can do this for you every month.

Connects with

Tell us which process to fix first.

Send a short note about how the work runs today. We reply within one business day.